Jerielle Francisco





Bags play a huge role in everyone’s livelihood. People bring bags to market places to carry their groceries. Office workers bring their bags containing files and gadgets to their workplace. Students bring their bags, or backpacks, to school containing their textbooks, notebooks, and writing utensils. Herschel Supply Co., a Canadian bag manufacturer known for its “hipster” and “retro” backpacks and accessories, is a popular brand known by society. The company was founded in the year of 2009 by Lyndon and Jamie Cormack in Vancouver, Canada. Their products aim to appeal to both adults and young adults through producing bags with their famous synthetic leather straps, their “hipster” and “retro” designs, and their signature logo. Due to its success, Herschel Supply Co. now operates 44 retail stores across the world.